The ecommerce opportunity in Model Town, North Delhi
Students and parents research fees, faculty, results and reviews before enquiring, and they do almost all of it on a phone late at night.
For most Model Town businesses the shift online is not about abandoning the shop or the showroom — it is about extending its hours and its catchment. The customer who cannot make the trip on a weekday still wants your products, and the customer three states away can only find you if there is a catalogue to find.
The businesses that win are the ones that stop treating the store as a brochure and start treating it as a second shopfront: accurate stock, honest delivery dates, real photographs, responsive support and a checkout that does not lose people at the payment step.





