Redesign without losing rankings.
A rebuild that keeps the traffic you already earned — audited URLs, mapped redirects, preserved content equity and a faster, modern front end.
Overview
Most redesign traffic losses are self-inflicted.
The classic redesign disaster looks like this: the new site launches, it looks far better, and organic traffic drops by half. The cause is almost always structural — URLs changed without redirects, page copy was cut to make the design cleaner, or the new build is heavier than the old one.
We start a redesign with an audit: which pages earn traffic, which URLs have links pointing at them, and which content must survive in some form. The design follows that map.
The result is a site that looks current, loads faster and keeps its position in search — with a monitored launch so any drop is caught in days, not quarters.
What we provide
Everything the build actually needs.
Content & traffic audit
Which pages earn impressions, clicks and links — and which are dead weight.
URL mapping & redirects
Every old URL mapped to its new home with 301 redirects tested before launch.
Design refresh
A modern visual system that fits your brand rather than resetting it.
Rebuild
A fast, component-based front end with a proper content structure.
Performance work
Core Web Vitals budget, image pipeline and script discipline.
Post-launch monitoring
Search Console, crawl checks and rank tracking through the first 90 days.
Key features
What you get shipped.
- Full crawl and inventory of the existing site
- Keyword and landing-page mapping before design
- Content preserved or improved, never silently dropped
- 301 redirect map tested on staging
- Updated metadata, canonicals and structured data
- Faster mobile performance than the outgoing site
- Accessibility improvements
- Launch-day checklist and 90-day monitoring
Technology stack
Tools we actually use.
Process
How the work runs.
Audit
Crawl, traffic analysis, backlink review and technical health check.
Mapping
Page-by-page decisions: keep, merge, improve or retire — with redirect targets.
Design
New templates built around the pages that matter most.
Build & stage
Rebuild, apply redirects, and validate everything on staging.
Launch & watch
Go live, submit the sitemap, monitor coverage and fix regressions fast.
Industries served
Sectors we know the constraints of.
Relevant work
Projects in this space.
Why EHUB
Why teams keep us on the project.
SEO-led sequencing
The audit happens before the design, so nothing valuable gets designed away.
Redirects tested, not assumed
We validate the full redirect map on staging before launch day.
Faster, measurably
We publish before-and-after performance numbers.
Monitored launch
90 days of coverage and ranking checks included.
FAQs
Frequently asked.
Will a redesign hurt my Google rankings?
+
It can, if URLs change without redirects or content is cut. Done with an audit and a tested redirect map, rankings typically hold and often improve because the new site is faster.
Should I keep my URLs?
+
Yes, wherever they are sensible. We only change a URL when there is a strong reason, and always with a 301 redirect.
How long does a redesign take?
+
Typically four to ten weeks depending on page count and how much content needs rewriting.
Can you redesign only part of the site?
+
Yes. Phased redesigns — templates rolled out section by section — are lower risk for large sites.
Redesign it, keep the traffic.
Send your URL and we will audit what is currently earning traffic before we touch the design.
PARTNERS, PLATFORMS & PROFESSIONAL NETWORKS
